home

​Just put this on here to help both us work through this. Just some information I found. Things to Consider:


 * The main advertising angle is that it will attract girls.
 * If you wear it, you will have girls wanting to shower with you or have you wash them
 * Use this, and women will want you
 * Ad depicts a hot dirty girl in a little piece of cloth
 * Hoping to appeal to men and get them to look at it because it is sexually toned
 * Follows the “Sex Sells” rule
 * The use of sex appeal to draw attention to the product
 * The imagery used bares no real connection to the product being advertised
 * Implies that women come with the product
 * Use of the product will make the user more attractive to the opposite sex
 * Objectifies the individual

Visual images and text can be used to persuade people to believe certain ideologies.Roland Barthes describes two levels with the terms denotative and connotative meaning. (Danesi)Using Barthes concepts, it is possible to summarize the importance of the implied cultural overtones. Above all, the existence of the sign provides the image's simple detonative meaning; it is an advertisement for Lynx shower gel. Yet, this code is given a connotative meaning, through specific signifiers, all of which have a strong relationship with the cultural context of the advert, and the cultural context of the western society. Lynx follows the same strategy as Axe commercials. They are popular for associating their product with a myth. This mythology establishes a bond between the user and the product being advertised. Using the Axe shower gel it will turn the man into an irresistible male that will allow woman to behave in an animalistic behavior. The Lynx advertisement that we chose portrays a female body wearing a tiny bikini covered with dirt in a shower. The words ‘wash me’ are on the females lean sexy body to evoke her sexual appeal to the male viewer. Her hands wrap around her hips, while her left hand is in the midst of undressing her bikini bottom. The female’s face is hidden as it is not the main attraction of the purpose of this ad. It also helps the viewer imagine who they want this female fantasy to be. The female connotates the fact that she is like the dream car needing to be washed by its owner. This is a smart strategy as it will appeal to the male audiences and will lead them to fantasize about opportunities they can have by buying this product. The message it suggests is if you use Axe shower gel, girls will want you to shower them or to shower with them. The female body is the main attraction of the ad not only because it is centered but also by the use of contrast between the bright blue background and the darker wet skin toneof the female. The image is framed by a shadow which allows the light to be cast upon the bikini clad lady. In the bottom right corner, a small image of the Lynx shower gel is shown above the text “Lynx shower gel, Get dirty”. This text implies (not sure what to say…its telling the user to get dirty wink wink Lol)

This advert is targeted to the male audience and would be seen as offensive to woman since it objectifies them. The sexual appeal of the female body is what is selling the product. It combines the interest of cars and sex; both of which are the ultimate male desire.

This is what I have:

According to Lévi-Strauss, the task of the structural analyst is to see past or through the superficial linear structure to the "correct" or true underlying paradigmatic pattern of organization (Levi-Strauss 1955: 432; 1958:18; 1964:313). The imagery of a naked woman covered in dirt and clothed in rags bares no physical connection to a shower gel for men. In fact, the shower gel belongs to a paradigm set of commodity items through which it is connoted that using the product would make you more sexually attractive. The advertisement places emphasis on sex appeal, where the actual physical product can be replaced by a paradigm of commodities and the Syntagmatic relationship between sex and the product aims to utilize sex as a selling tool. The problematic nature of this advertisement is the objectification of the female gender, through which the female body becomes a sexual object captured within the male’s gaze. The woman’s face is clearly omitted from the image, and thus further objectifying the woman’s body as being viewed as just an object – a piece of flesh as opposed to a unique person. Moreover, the symbolic sign of “wash me” scribbled on the woman’s stomach possesses a paradigmatic relationship to the symbolic sign “clean me” as seen on dirty cars. The female gender is further objectified as the anatomy of the female body is being compared to the body of a dirty car. By objectifying the woman, the imagery combines the male’s love for sex and cars, and uses its various connotations to communicate a message of sexual appeal.

If you want to research more articles about omeprazolesideeffects.com/gastroesophageal-reflux-disease-gordgerd/ then visit **[|interesting site]**.